Attack on Titan Concept Art Attack on Titan Concept Art
Just what is concept fine art?
What is concept fine art? Well that's easy isn't it? It's super polished art used to promote forthcoming films and games. Right? Wrong!
The primary goal of concept art is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books earlier information technology is put into the concluding product. In other words, information technology aims to convey the overall design vision rather than specify everything in verbal terms correct at the start.
In this article, I'll await into exactly what concept art involved and how it's an essential office of the modern amusement franchise procedure.
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What is concept art for?
So why is concept art necessary? Well, just consider the vast amount of money involved in creating a modern movie, game, etc, then think about the amount of money that can exist lost if it all goes awry.
We alive in an historic period where; visually speaking, just about anything is possible - which is fantastic. But where at that place are infinite possibilities there is likewise infinite opportunity for error. With hundreds, fifty-fifty thousands, of people piece of work on the nearly successful franchises, everyone needs to be singing from the same hymn sheet.
Concept art is cardinal to focusing that single artistic vision and to iron out any visual kinks that could exist problematic down the line.
What does concept art involve?
Concept art tin can range from ethereal mood shots to more than detailed schematics of a prop, or character for example. The purpose is to reduce margin for error, and therefore, reduce time and price.
But crucially, it's non just the art itself that'southward important. Call back in maths course y'all used to go hassled to show your workings? Well guess what? Concept art is those workings.
For every 'art of book' quality image you encounter there are tens, sometimes hundreds of images that accept all played a part in that piece.
Information technology could be a scratching that helped explain an idea to the art manager or the design that was completely wrong. The betoken is, they are all part of the process, even the ugly ones. Concept art is an iterative process and hitting the bull's eye first time is rare.
Influencing the suits
Most creative endeavors require the assistance of those who are, shall we say, less creative. More than at dwelling house with spreadsheets and numbers, than Photoshop and a Wacom tablet. These people are either the guys that hold the pocketbook strings. Or these people could be the producer or project manager.
Concept fine art tin be very constructive in showing these people the bigger picture show, getting them onside or loosening those same purse strings. Information technology'due south a lot more cost and time effective to show them eye candy in the grade of concept art, than getting a team of modellers and artists to create the existent thing.
Concept art is not analogy
Concept art and illustration are not the same thing. The quality and techniques of the two are closer than always and there is considerable overlap but they have one intrinsic difference. That difference is the discussion 'concept'.
The purpose of the concept artist is to rapidly explore ideas and communicate them effectively equally possible. The role of the illustrator is to create highly polished artwork.
There is no value in having a finely finished piece of work that offers trivial new in terms of design, mood and feel. This would exist a considerable waste of time and endeavour. It's better to have a rougher, looser sketch that sparks interest and promotes discussion. Its artistic flaws volition exist apace overlooked.
Information technology's key to remember that concept art is office of a bigger production process as opposed to being its own entity such as analogy for a book or editorial. Often, projects volition hire divide illustrators to work upwards some of the concept fine art for promotional and marketing use.
Words: Jason Pickthall
- Jason Pickthall has 10 years' experience in the videogames industry. He currently works as a senior concept artist at FreeStyleGames, an Activision Studio, and blogs at Pickthall Sketches. Follow him on Twitter: @jpickthall.
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Source: https://www.creativebloq.com/career/what-concept-art-11121155
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